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“After all, it’s all about our customers, and what we can do to help them,” Dabian insists. “And that’s when having ready access to Wella’s salon posters, banners, and media art, then finding ways to use it really works. It gives us solid credibility.”

“Wella’s Illumina is a thrilling product to drive,” he continues. “We can confidently demonstrate the results, knowing that the product is reliable and consistent. Combine that with our well-regarded philosophy that ‘we listen’ and we’ve got a winning formula.”

“It’s all about discovering exactly what the customer wants, merging that with what’s possible, and then making it happen. Put Illumina’s fantastic range together with enthusiastic, friendly, well-trained staff, and we can’t go wrong.”

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