“Communication and visual imagery are the keys,” Dabian says, with a friendly wave to an arriving customer. “With hair colouring there’s a huge element of trust. Imagine a customer walking out of here with something they simply hate? When we take the time to get to know our customers, whether it’s online or face-to-face, and use Illumina exclusively, everyone goes home happy.”

“Leigh and I have been in the industry for twenty five years and been running Verve since 2004. These are exciting times. Our opportunities to relate to our customers and give them great results every time have never been better.”

Go to Interview with Dabian Marning on Wella Illumina