Color.id has changed the way we work with color. For the first time ever, place color next to color without bleeding*, without foils. Enter a new world of color creativity in 2015. New Color.id service. Our most intuitive coloring approach: for new blended color results with soft transitions, even of contrasting tones.*
What is it
Color id is an additive that you add to your color. Use with Koleston Perfect, Koleston Perfect Innosense, Illumina colour & Welloxon Perfect. Instamatic & Colour Touch Emulsion.
What it does
Color id InvisiDivider Technology creates a unique matrix with the colour mass, which acts like a flexible barrier, separating & holding different hair colour sections. This allows colour to develop normally with the same great colour results you achieve.
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Watch our Color i d collection now at Verve Hair TV Wella Professional color id videos