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To the new beauty '' must Have '' Every body's talking about.

WOW !!!  wait to you see the shine. Watch the team at Verve Hair work with the new Illumina Ash Cendre Blonde. One of 5 shades to be launched later this year.  Illumina colour has redefined the permanent colour category,setting the new standard of luminous and healthy- looking hair colour. Illumina colour elevates light to it's highest spectrum revealing previously unseen potential in hair.

What is it

Illumina Colour is a permanent colour which can lighten, darken & enhance hair colour giving a sheer natural looking result.

  • You can either blend or achieve up to 100% coverage of grey/white hair using Illumina colour.
  • Use as a unique gloss service. Offering perfect first time experience for colour shy clients.
  • Gives you up to 3 levels of lift.
  • All 31 Illumina colour shades are intermixable to create a pallet of colour that suites your needs and allows you to be more creative. The shades consist of a warm, neutral and cool colour pallet.

 What it Does                                                                                                                                

Illumina colour with Microlight technology protects the cuticles so they maintain clarity. This allows the light to pass through, illuminating natural highs and lows from within, in any kind of light. Copper is present on the cuticle and interferes with standard colour development, leaving a rougher surface. On a rough cuticle, rays of light become diffused, creating less reflection.

Microlight technology  surrounds the copper, so it does not interfere with the colour development and increases cuticle protection. Cuticle are smooth and clear, allowing outstanding light reflection.


More Illumina shades to come in 2015