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Why is ME+ such a breakthrough innovation?

For a long time, the industry has been searching and looking for new molecules that would provide a reduced risk of developing allergy while maintaining uncompromised colour performance. It has not been an easy task to accomplish until now.

We can say that ME+ is a new hair dye molecule that offers breakthrough advancement in hair dye technology. It combines reduced risk of developing allergy whilst delivering equally on colour performance as Koleston Perfect*.